此類題目會因專業領域不同，而有不一樣的問法。比方說，資訊產業老闆可能就會問「你知道“Big Data”（海量資料）是什麼嗎？」這類關於該領域的“Buzz word”（行話）。除了看履歷表上的經歷，老闆也想知道應徵者對產業新概念的吸收程度。因此，面試前可先多了解一下專業領域中是否有什麼新名詞或概念，事前準備一下，在面談時才可提供深入專業的回答。

有力簡答

Basically, CRM is a process to ensure that a company establishes and maintains good relationships with customers. By working on customer relationships, companies are more likely to produce more profits.基本上，CRM 是一個用來確認一家企業與客戶建立並維持良好關係的程序。透過跟客戶關係的建立，企業更有可能創造更高的獲利。

深入詳答

Yes, I do hear a lot about CRM nowadays. To put it simply, CRM is the process of combining marketing, sales, and customer service within a company in order to ensure that customers are satisfied with our products and services. A company must maintain and enhance good relationships with customers in order to generate maximum profits. Let me provide you with an example. When I worked at BCC Software, all sales reps were required to work on customer relationships and thus could produce more revenues for the company. I think deploying CRM within a company can really give it a competitive advantage.知道，我最近常聽到人們提到CRM 一詞。簡單來說，CRM 是一個將公司內部的行銷、業務以及客戶服務整合在一起的程序，如此可確保客戶對我們的產品或服務感到滿意。一個公司必須跟客戶保持並加強良好的關係，以產生最大的獲利。讓我舉個例子。當我在 BCC 軟體公司工作的時候，所有的業務代表都被要求要照顧好客戶關係，以便能為公司創造更高的業績。我認為在公司內採用CRM 確實可以增加公司的競爭優勢。

1. A company must [do something] in order to generate maximum profits.
   一個公司必須〔做某事〕以產生最高的獲利。