Thomas：I think this is going to be a long meeting. We've got a lot to discuss, and I hope we can also carry out a SWOT analysis a little later. I'm going to turn the meeting over now to Sandra. （湯瑪斯：我想這將會是場漫長的會議。我們有許多需要討論的， 而且我希望待會我們也能進行SWOT 分析。我現在就把會議交給珊卓。）
Sandra：Thank you, Thomas. As you all know, a good marketing plan must take into consideration the four Ps of marketing. Let's start with the product. I think we all believe strongly that we've got a strong product. In terms of price, we need to determine the best list price and suggested retail price. Any suggestions? （珊卓：謝謝你，湯瑪斯。大家都知道，好的行銷計畫必須考慮到行銷的四P 。 我們就從產品開始。我想大家都深信我們有很強的產品。 在價格方面，我們必須訂出最好的表訂價格和建議零售價格。 有什麼建議嗎？）
Dennis：We should consider our financial objectives. Of course, we want to maximize our profits. But we don't want to price ourselves too high for consumer acceptance. （丹尼斯：我們應該要考慮我們的財務目標。當然，我們希望盡量提高利潤， 但是我們不希望把價格訂得太高反而讓消費者不能接受。）
Sandra：Those are good points. I want to turn to another P:place. Specifically, we need to figure out the best marketing channels for the new videophone. Do we look primarily at big retailers with hypermarkets, like Wal-Mart, or smaller boutique stores? （珊卓：這些論點不錯。我想談談另一個P ：通路。 明確地說，我們要為新的視訊手機找出最好的行銷通路。 我們主要要著眼於像是沃爾瑪百貨這種有大超市的大型零售店， 還是小型的精品店？）
Dennis：That sort of depends on our long-term goals in terms of branding and positioning, I think. We could launch a variety of campaigns and run different promotions depending on the channels we choose. （丹尼斯：我想這多少要視我們的品牌與定位的長期目標而定。 我們可根據所選的通路來推出各種宣傳活動並舉辦不同的促銷活動。）
必通詞彙與句型
．the four Ps (product, price, place, promotion) 四P（產品、價格、通路、促銷） ．retailer 零售店／零售商
