Sandra：You know, now that we’re launching this new campaign to promote the GR8 phone, it might be a good idea to examine our distribution channel to see if any improvements can be made. （珊卓：你知道，既然我們要推出這個新宣傳活動來促銷GR8 手機，研究一下我們的經銷通路以了解有哪些地方可以改善或許是個好主意。）
Ted：That’s a great idea. Actually, I’ve thought about this for a while, and I think we should always keep an eye on the supply chain. Whenever you deal with market intermediaries, there is room for improvement. （泰德：這個主意很不錯。事實上，這件事我已經思考好一陣子了，我認為我們應該經常留意供應鏈。只要你和市場中介機構往來，總是會有改善的空間。）
Sandra：I’m glad you agree. For example, should we think about finding a new OEM? Is the current one going to be able to provide the quality we need on a continuous basis? （珊卓：我很高興你有同感。比方說，我們該不該考慮找一家新的代工廠？目前這家能不能持續提供我們所需要的品質？）
Ted：We could check out some different manufacturers to do some comparisons. I’ll discuss this with some manufacturer’s reps this week. （泰德：我們可以找一些不同的製造商來比較一下。我這個星期會跟一些製造商代表討論這件事。）
Sandra：I wonder if we should use selective distribution, or a more intensive distribution approach? （珊卓：我在想，不知道我們應該採用選擇式配銷，還是比較密集的配銷方式？）
Ted：Well, currently we engage in multichannel marketing with all our other products, and I don’t think there’s really any reason to reduce the number of dealers and retailers who carry our products. （泰德：嗯，目前我們其他所有的產品都是採用多通路行銷，我不認為真的有什麼理由要減少賣我們產品的經銷商和零售商數目。）
Sandra：I just wonder if there is potential to cut out the middleman in some areas and perhaps maximize our profit. Are there opportunities to perform some vertical integration? （珊卓：我只是在想，有沒有可能在某些地方去掉中間商，看看也許能獲得最大的利潤。有沒有機會作一些垂直整合？）
必通詞彙與句型
．distribution channel 配銷通路 ．supply chain 供應鏈 ．selective distribution 選擇式配銷 ．intensive distribution 密集配銷 ．multichannel marketing 多通路行銷 ．vertical (channel) integration 垂直（通路）整合
