Sandra:Hi Thomas. I just read a good article about Sony Ericsson developing a phone that allows people to download songs. （珊卓： 嗨，湯瑪斯。我剛看了一篇不錯的報導，講的是索尼愛立信開發了一款能讓人下載歌曲的電話。）
Thomas:I'm not surprised at all. Sony Ericsson is one of our biggest competitors, along with Nokia and Motorola. BenQSiemens is also a close competitor of ours in certain markets. They are all key players in this industry. We're in direct competition with them all. （湯瑪斯：我一點都不意外。索尼愛立信是我們最大的競爭對手之一，當然還有諾基亞和摩托羅拉。BenQSiemens 在某些市場上也是我們勢均力敵的競爭對手。他們都是這個產業的要角，我們跟他們都直接競爭。）
Sandra:I think we need to gather more competitive intelligence on them. I'm going to ask some of my staff to conduct a thorough competitive analysis so that we can better understand how we can compete with these huge companies. （珊卓： 我想我們需要針對他們蒐集更多的競爭情報。我會要幾個幹部進行徹底的競爭分析，這樣我們才能更了解我們可以怎麼樣跟這些大公司競爭。）
Thomas:That's a good idea. These are giant, multinational public companies, not some small mom-and-pop shop. Also, Sony is a very diversified company, with a lot of resources to pour into research and development. It doesn't face the same kind of entry barriers to the market that a smaller company like ours does. （湯瑪斯：那是個好主意。他們都是巨大、跨國的公開發行公司，而不是一些小型的家庭式商店。而且索尼是一家十分多角化的公司，有很多資源可以投入研發。它不須面對像我們這樣的小公司進入市場時必須面對的障礙。）
Sandra:Perhaps we need to look at a joint-venture project with another company. We could look at joining forces with a large retail chain to give better exposure to our phones. （珊卓： 也許我們需要考慮和另一家公司進行合資計劃。我們可以考慮和大型連鎖零售店聯手，以便增加我們手機的曝光率。）
必通詞彙與句型
Our biggest competitors are (company names). 我們最大的競爭對手是（公司名稱）。
Sb. is a close competitor. 某人是實力相當的競爭對手。
X and Y are in direct competition. X 和Y 直接競爭。
gather competitive intelligence on (sb./sth.) 蒐集（某人／某物的）競爭情報。
conduct a competitive analysis 進行競爭分析。
(Company name) is a diversified company. （公司名稱）是多角化公司。
