Sandra:The first thing we should do is determine thestrengths of our new cell phone.
（珊卓： 我們首先應該做的事是研判新手機的優點。）

Dennis:I’d say that the number of great features is definitelyour forte. We can offer consumers a lot of options allin one package. Multifunctionality is the GR8.
（丹尼斯： 我認為優異功能的數目絕對是我們的強項。我們在單一產品裡就可以提供消費者許多的選項。GR8 具備了多種功能。）

Veronica:Plus we can provide a reliable, good-quality productthat gives good customer satisfaction.
（維若妮卡： 此外，我們能提供讓顧客滿意的可靠優質產品。）

Sandra:Right. Now let’s try and discover the weaknesses ofour offering. It’s important to know where we need toimprove.
（珊卓： 沒錯。現在我們來試著找出我們產品的缺點。知道自己哪裡需要改善很重要。）

Dennis:Well, one thing is the size. Because of all theoptions, the phone is bigger than most of the onesoffered by our competitors. It weighs a little moretoo. I think size and weight are kind of an Achilles’heel of the new model.
（丹尼斯： 嗯，有一點是它的體積大小。正因為有那些選項，這支手機比大部分競爭對手所推出的手機都要來得大。重量也稍微重一些。我想大小和重量可算是新機種的致命傷。）

Veronica:But I think we can take advantage of being the firston the market with such a great product. Later on,we can examine the opportunities for making itsmaller and lighter as new technology comes along.
（維若妮卡： 但是我認為，率先在市場上推出這麼棒的產品是我們可以利用的優勢。之後隨著新科技陸續問世，我們可以再找機會把它做得更輕薄短小些。）

Sandra:You make a good point, Veronica. All right, let’s notignore the threats to the success of our new phone.What are the obstacles to long-term growth?
（珊卓： 妳說得很好，維若妮卡。好，我們別忽略了新手機要成功所面臨的威脅。在長期成長方面有哪些阻礙呢？）

Dennis:If our competitors quickly bring a similar model to themarket, it will affect our sales.
（丹尼斯： 假如競爭對手很快地在市場上推出類似的機種，就會影響我們的銷售量。）

Sandra:That’s true, but there’s not too much we can doabout that. It’s up to us to implement the plan, andexecute the marketing strategy as best we can.
（珊卓： 的確，可是我們對這點也沒什麼辦法。我們只能貫徹計畫，並盡力落實行銷策略。）