Thomas:Look at that. I just got a text message advertising a discount on phone calls to China, Japan, and Korea. Let’s run an ad for the GR8 like this. （湯瑪斯：你們看。我剛才收到一則簡訊廣告說，打電話到中國、日本和韓國可以打折。我們也來幫GR8 推一則類似的廣告。）
Sandra:Speaking of cheapening our image, wouldn’t using intrusive advertising like that threaten NWC’s positive brand recognition? （珊卓：說到貶低我們的形象，採用這樣侵入式的廣告不會威脅到新世界通訊正面的品牌辨識度嗎？）
Mark:Not necessarily. Like many banner ads and pop-up ads, text messages like the one Thomas just received are targeted. Based on user profiles, we can predict which recipients are more likely to have a need for a particular product or service, and therefore be more inclined to have a positive reaction to an ad. （馬克：不見得會。就像很多橫幅式廣告和跳出式廣告一樣，湯瑪斯剛收到的簡訊是有鎖定目標的。根據使用者的背景資訊，我們可以預測哪些收看者比較可能對特定的產品或服務有需求，因而對這樣的一則廣告較會有正面的反應。）
Veronica:I guess in that sense, targeted text messages are not like spam or junk email at all. Most of that crap is sent by web affiliates who will make cash on clickthrough, so their objective is sending in volume, not with accurate targeting. （維若妮卡：我想就這一層意義來看，鎖定目標的簡訊跟垃圾信或垃圾電子郵件並不一樣。那些垃圾信件大部分都是由靠點擊賺錢的網路關係企業所發出的，所以他們的目的是大量寄發，而不是鎖定明確的目標。）
Sandra:I think I see what Thomas is getting at. We could send text messages to users of high-end phones and encourage them to visit our website. （珊卓：所以，我們的簡訊可以只寄給高檔手機的使用者，並鼓勵他們上我們的網站。）
Mark:In that case, since you might have a sudden jump in traffic, I would make sure your website can handle the load. And speaking of your website, I’d need data from whoever is hosting your site. I’m sure they’ve been tracking the number of hits to your homepage and collecting information about the visitors to the site. With that information, we should be able to make more educated decisions about how best to spend our advertising dollars. （馬克：如此一來，你們的流量可能會暴增，所以我會確保你們的網路伺服器能夠處理這樣的載荷。提到網站，我想跟你們網站的代理，不管是哪一家，要一些資料。我確信他們一直都在追蹤新世界通訊的網頁點擊數，並蒐集上網者的資料。有了這些資料，我們應該就能針對如何善用我們的廣告經費做出較有依據的決定。）
Veronica:I’ll get in touch with the webmaster and get web traffic data to you. （維若妮卡：我會和網站系統管理員聯絡，把關於我們網路流量的資料拿給你，馬克。）
Thomas:Hurry. The clock is ticking. And on that note, I’m late for a meeting. （湯瑪斯：動作要快，時間緊迫。說到這個，我開會要遲到了。）
Thomas turns, exits, and sprints down the hall, his tie flying behind him.（湯瑪斯轉身離開，快速向大廳那頭飛奔過去，領帶都飄到了身後。）
Sandra:Mr. Fong! You forgot your phone! Thomas! （珊卓：方先生！你忘了你的電話！湯瑪斯！）
