| ||多益相關指數：★★★★ |
| || |
| ||實戰對話 Show Time→ |
| ||Dennis：Is that what I think it is? I haven't heard that ringtone since 2004. |
| ||Veronica：What? So, I've got an old Nokia. There's nothing wrong with that. |
| ||Dennis：Aren't you afraid people are going to notice? |
| ||Veronica：Notice what? I like my phone, Dennis. Besides, I'm in good company. |
Nokia has practically cornered the market.
| ||Dennis：I wouldn't say that. Just because they're on top, |
doesn't mean they dominate the market,
say the way Chunghwa has monopolized the ADSL market.
| ||Veronica：Well, that's because there's such stiff competition. |
Besides, Nokia competes on features and quality.
Even this old one that I've got still does everything
I need it to–and it's been working fine for over three years now.
| ||Dennis：It's true that the Nokia brand is known for reliability. |
That's one of their competitive advantages.
If they really wanted to gain a larger market share though,
they'd have to lower their prices.I know lots of people who don't even consider
buying Nokias because they can't afford them.
| ||Veronica：I don't know if that would be a good idea. Price competition is a risky strategy. |
| ||Dennis：Yes, but it's one that I think we'll have to consider. |
As a new manufacturer, I'm not confident that our phones will be as reliable as Nokia's.
| ||Veronica：Well, it looks like we'll just have to find a differentniche. |
| || |
| | 必通詞彙與句型
| ||．Price competition is a (good/bad/risky) strategy. 價格競賽是個（好／壞／危險的）策略。 |
．dominate the market 主宰市場
．corner the market 壟斷市場
| || |
|本單元文章選錄自：貝塔語言出版《 搞定行銷英文 》 |
|抽空在家學：您可能會需要的英文線上課程 歡迎試聽 |