Thomas：Nokia positions their phones as feature-rich and reliable. Motorola differentiates their products by appealing to the youth market. With their Walkman series, Sony Ericsson is exceptionally good at the mass marketing of MP3 phones. They're all using differentiated marketing and they've all come up with winning strategies. So, where does that leave us? （湯瑪斯：諾基亞把他們的手機定位成有多樣功能且可靠的商品。 摩托羅拉靠吸引年輕市場來區隔他們的產品。 靠著他們的隨身聽系列， 索尼愛立信成功地大量行銷MP3 手機。 他們都採用區隔行銷，而且都想出了致勝策略。這樣，我們還能做什麼？）
Dennis：In trouble. （丹斯尼：束手無策。）
Thomas：That's not funny, Dennis. （湯瑪斯：那並不好笑，丹斯尼。）
Dennis：I wasn't trying to be funny. With competition like that, we have to get the positioning right. That's why I think we should consider introducing a low-cost, entry-level model. （丹斯尼：我可沒有在搞笑。在這樣的競爭下，我們必須找到適當的定位。 這就是為什麼我認為我們應該考慮推出低價的入門機種。）
Sandra：That's one approach. But I don't see how we're going to build a unique brand with an average product. It's the features of the phone that really drive sales. If the phone isn't distinctive in some way, marketing it is going to be a real challenge. I know that as marketers we're supposed to be able to magically increase consumer preference for our phones, but it would be nice to have something to work with. （珊卓：這是一個辦法。可是我看不出來我們要如何用普通的產品來建立獨一無二的品牌。 真正可以帶動銷售量的是手機的功能。 假如手機沒有在某方面很獨特，行銷就會是很大的挑戰。 我知道身為行銷人員，我們理當要能神奇地使消費者更喜歡我們的手機， 可是我們得有施力點才行。）
Veronica：One problem faced by smaller manufacturers like us is trust. If we come out with something very inexpensive, we'll have to work hard to convince consumers that it's not a cheap piece of junk. Nokia's reliability, for example, is a major factor in their success–and they charge a premium for it. （維若妮卡：像我們這樣的小廠商必須面對的一個問題就是信任。 假如我們推出很平價的東西， 我們就必須努力讓消費者相信它並不是沒有用的便宜貨。 比方說，諾基亞的可靠是它成功的主要因素，所以他們賣得貴一點。）
Sandra：Have we already decided to go the low-cost route? I hope not. We've got amazing designers and some of the best engineers in the business. We have a chance to do something really special here, guys. Let's not waste it. Does the world really need another average cell phone? （珊卓：我們已經決定要走低價路線嗎？我希望不是。 我們有出色的設計師，以及業界中最好的一些工程師。 咱們有機會做一點真正特別的事，我們不要浪費了。 這個世界真的需要多一支平凡的手機嗎？）
