Thomas:I think now is a good time to reflect on our various campaigns for the past year. I’d like to ask Sandra to give a review of the marketing strategy. （湯瑪斯：我覺得現在是檢討我們過去一年各項宣傳活動的好時機。我想請珊卓評論一下行銷策略。）
Sandra:Certainly, Thomas. Thank you. Well, we gained a competitive advantage by being the first to offer a videophone with so many great features. By being the first, we had virtually an untapped market at the beginning. （珊卓：當然，湯瑪斯，謝謝你。嗯，由於我們首先推出了有這麼多優異功能的視訊手機，因而取得了競爭優勢。由於是首開先河，事實上我們一開始就有個未開發的市場。）
Thomas:Ah yes, the good old days. That was before tougher competition, which led to brand switching and decreases demand. （湯瑪斯：啊，沒錯，美好的往日時光。那是在較強的競爭出現之前，也就是因為這些競爭而導致品牌轉換與需求減少。）
Sandra:Unfortunately, yes. NWC responded by offering some good sales promotions. However, we didn’t cut the price because we didn’t want to spark a price war. What we have also done is come up with some more aggressive marketing and advertising, including some B2B promotions. Our new advertising campaign for the next quarter features some very clever concepts to hook customers. （珊卓：很遺憾地，正是如此。新世界通訊的因應之道是推出一些很好的促銷活動。不過我們並沒有降價，因為我們不想引發價格戰。我們已經做的還有推出一些更積極的行銷和廣告，包括一些企業對企業的促銷。我們下一季的新廣告造勢活動會用一些非常聰明的概念來吸引顧客。）
Thomas:Yes, I understand you’ve developed some good campaigns to plug the GR8–you’ve even found a popular celebrity to plug the videophone. （湯瑪斯：是，我知道你們擬訂了一些不錯的宣傳來替GR8 造勢。你們甚至找了一位受歡迎的名人來替視訊手機造勢。）
Sandra:That’s right. Young, sexy Paris Hilton will be endorsing the GR8 in a series of TV and print ads soon. The campaign is aimed at opinion leaders. We’re waiting for the Nielsen Ratings to come out before deciding on the exact media. （珊卓：對。年輕又性感的芭莉絲．希爾頓即將在一連串的電視和平面廣告中為GR8 代言。這項宣傳針對的是意見領袖。我們會等尼爾森收視率出來後，再決定到底要上哪個媒體。）
