Thomas:So, as you can see, there are a lot of factors to consider. We must convince consumers to spend more of their disposable income on our products. （湯瑪斯： 所以各位都知道，要考慮的因素很多。我們必須說服消費者把更多的可支配所得花在我們的產品上。）
Sandra:If we look at the market trends over the past several years, there seems to be a definite pattern: people want more value for their money. It's not rocket science. （珊卓： 假如我們看看過去幾年來的市場趨勢，似乎有個明確的模式：大家都希望自己花的錢能更有價值。這並不難理解。）
Dennis:Right. I think the way to break out of this low market demand is to give customers more features and functions without significantly increasing price. （丹尼斯： 沒錯。我想突破這個疲弱不振的市場需求的辦法就是，在不大幅漲價的情況下，提供顧客更多的特色與功用。）
Sandra:I think if we can offer a product with many more features, we could produce an item that is in demand. （珊卓： 我認為假如我們所推出的產品能增加許多特殊功能，我們就能創造出銷路好的商品。）
Veronica:Well, cameras on cell phones are already becoming fairly common. Many people have responded well to camera-phones. （維若妮卡： 嗯，具照相功能的手機已經變得相當普遍。有不少人對照相手機的反應都很好。）
Dennis:True. That market was booming for a while, especially when the camera cell phones first came on the market. Sales have slowed down a bit since then, though. （丹尼斯： 的確。那個市場走強了好一陣子，尤其是照相手機剛上市的時候。不過之後銷售量就減緩了。）
Sandra:What we need to do is to offer a cell phone with a multitude of features. I think a phone with a camera, a PDA, an MP3 player, and an AM/FM radio has lots of market potential. （珊卓： 我們應該採取的做法是，推出具有眾多特殊功能的手機。我認為融合相機、PDA 、MP3 播放機以及調幅與調頻收音機的手機有很大的市場潛力。）
Dennis:Hey, don't forget the latest technology: videophone. I know it's still in the early stages, but that could really set a trend. People will come to expect a videophone, and will be disappointed if a model doesn't have video capability that allows them to see the person they are talking to. （丹尼斯： 嘿，別忘了最新的科技：視訊電話。我知道它還在初期階段，但它很可能會引起風潮。大家會對視訊電話有所期待，所以要是一款手機缺乏可以讓他們看到通話對象的視訊功能，他們就會覺得失望。）
Sandra:That's what I call a win-win situation! （珊卓： 那就是我所謂的雙贏局面！）
必通詞彙與句型
Sth. is (really) in demand. 某物銷路（十分）好。
The market is (booming/slowing) . 市場正在（走強╱走弱）。
Sth/sb. have lots of potential in.... 某物╱某人在⋯⋯有很大的潛力。
ex: Remember it can take years to build a good reputation, but it only takes seconds to lose it. （要記得，建立良好的信譽可能需要花上多年的時間，但是失去它只需要幾秒鐘。）
ex: Everybody said that it was impossible, but we made it anyway. （每個人都說那是不可能的，但是我們還是做到了。）
還有這樣的表現方式
ex: The competition in the cosmetics market was very fierce last year. Our sales revenue, however, has increased due to our sophisticated designs and low prices.
（去年化妝品市場的競爭非常激烈。然而，由於成熟的設計與低價，我們的營業收入有所成長。）
ex: We implemented many regulations to keep our costs down last year. On the contrary, our costs have gone up slightly because workers were not used to these new regulations. （去年我們為了維持低成本實施了許多規定。相反地，我們的成本卻因為員工們不習慣這些新規定而略為增加。）
