Hal:All right. Let’s take a look at some of these ideas. Who would like to comment on Tanya’s idea? （賀爾：好，我們來看看這其中的一些想法。誰願意評論譚雅的點子？）
Sonia:In my opinion, it’s a wonderful idea. People hate using old technology when new, better cell phones are available. Hal, how do you feel about it? （桑妮亞：在我看來，那是個很妙的想法。在可以買到更好新手機的時候，大家就會厭惡使用舊科技。賀爾，你覺得怎麼樣？）
Hal:I agree it’s a good concept. We need to develop a campaign that will really capture the imagination—something that will make consumers want to run out and buy a new NWC GR8 videophone. （賀爾：我同意這個概念不錯。我們做的宣傳活動必須能成功抓住想像力，要能夠使消費者想跑去買一支新世界通訊的新GR8 視訊手機才行。）
Mike:OK, I’ve got it. We could show a robot using a GR8 to talk to another robot, and... （麥克：好，我知道了。我們可以呈現出一個機器人用GR8 在跟另一個機器人交談，然後⋯⋯）
Sonia:I’m not sure that’s a good idea. Robots are nothing new, and they’ve been used too many times in ads and movies. （桑妮亞：我不確定那是個好主意。機器人了無新意，而且在廣告和電影裡被用濫了。）
Tanya:From my point of view, I don’t think it’s a good idea to use robots, either. Robots are cliché, and don’t capture the imagination. We need something new and fresh. We need to use a different approach to promote this product. （譚雅：我的看法是，我也覺得用機器人並不是個好主意。機器人既老套又缺乏想像力；我們需要一點新奇的東西。我們應該用不同的方式來促銷這項產品。）
Hal:Exactly. There must be a new way to look at things that we can use to build our ad campaign. （賀爾：一點也沒錯。一定有某個看事情的新方向是我們可用來設計我們的造勢廣告的。）
Mike:Let me try again. How about comparing the GR8 to innovative products and the competition to old, outdated inventions? （麥克：讓我再試試。把GR8 和創新產品相提並論，把競爭對手比喻成過時的舊發明怎麼樣？）
Hal:That’s a brilliant idea, Mike! Now you’re cooking with gas. （賀爾：這是個絕妙的主意，麥克！你這樣說就對了。）
