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| 單篇閱讀 | |
| 2015/11/12 | |
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To: Kevin Gordon
From: Jessie Evans
Re: Follow-Up
Date: 13 June, 8:45 a.m.
Dear Mr. Gordon,
I would like to thank you for meeting with us this morning. The initial marketing proposal you presented was generally well-received, but after discussing the matter further with our CFO and sales team, we have decided to make a few changes.
First, we’d like to limit the amount spent on print advertising to 20% of the total. Second, you suggested using 15% of our advertising budget on television and radio ads, but we are convinced it would be more effective to use that money for online advertising instead. Finally, we’d like you to allocate at least 10% of the budget to outdoor advertising. We have previously received very positive responses from our ads on buses and subways, so we were surprised to see that you didn’t include them.
Taking these requirements into consideration, could you please resubmit your proposal by the end of next week? As we discussed, the content of all ads should focus on the high quality, ease of use, and reliability of our products rather than the price.
Please let me know if you have any questions or concerns about our requirements, and thank you again for your presentation.
Best regards,
Jessie Evans
Marketing Director, Zap Start Inc.
1. What is the purpose of this email?
(A) To modify a proposal
(B) To reply to a customer
(C) To arrange a meeting
(D) To advertise a service
2. What form of advertising will Zap Start probably NOT use?
(A) broadcast media
(B) Internet
(C) newspaper
(D) transportation
3. According to the e-mail, what can be inferred about Zap Start’s products?
(A) They are expensive.
(B) They do not break easily.
(C) They require training to use.
(D) They do not start quickly.
解答：
1. A
解析：此題問的是"What is the purpose of this email?"，根據第一段所提到的內容"The initial marketing proposal …, but after discussing the matter further …, we have decided to make a few changes."可知，此email的目的在於告知企劃案的內容必須做些許修改。
選項(A)提到的"... modify … proposal"正確地使用了" modify "這個字來替換"change"這個字，整句的意思也沒改變，為最佳答案。
選項(B)的重點是"... replay… customer"，但此email並不是回覆給客戶的信，故不選。
選項(C)的要點是"... arrange … meeting"，但根據第一句提到的，雙方才剛結束討論會議，故不選。
選項(D)的"... advertise … service"提到「登廣告」，也跟"make a few changes to the marketing proposal"無關，故不選。
2. A
解析：此題是"negative factual"(反向細節)的題目，問"What form of advertising will Zap Start probably NOT use? "，也就是要找到「三個」他們會使用的廣告方式，以便排除掉一個。
根據第二段第二句"You suggested using 15% ... budget on television and radio ads, but we are convinced ... effective to use that money for online advertising instead."可以看出，Zap Start公司並不願意在"television"和"radio"上登廣告，而是偏好"online"做廣告。而television and radio可替換成broadcast media，online則替換成Internet，也就是說，Zap Start公司不選(A) broadcast media的廣告方式，而寧願選在(B) Internet上登廣告。
另外，根據第二段第一句"Wed like to limit the amount spent on print advertising to 20% of the total. "可知，Zap Start也有打算採用"print advertising"，也就是選項(C) newspaper，做廣告。最後，根據第二段第四句"We have previously received very positive responses from our ads on buses and subways."可知，登在buses和subways 上的廣告效果也很好，換言之，他們也將採用(D) transportation 的方式。選項(B)、(C)、(D)的方式都有被採用，而(A)是不採用的，故(A)為正確答案。
3. B
解析：此題問的是"What can be inferred about Zap Starts products? "，因此要找到文中提及該公司產品特性之處。根據第三段第二句"As we discussed, the content of all ads should focus on the high quality, ease of use, and reliability of our products rather than the price."可知，該公司產品的特點為"high quality"、"ease of use"和"reliability"等三個。
選項(A)內重點"... expensive"並非上述三個特性之一，故不選。
選項(B)的關鍵"... do not break easily"「不容易壞」與"reliability"意思一致，故為最佳答案。
選項(C)提到的"... require training ..."「教育訓練」在文中並未提及，故不選。
選項(D)提到"... do not start quickly"「無法快速啟動」也與上述三個特點不符，故為錯誤。
※更多豐富內容請參閱New TOEIC 新多益大師指引：閱讀滿分關鍵，貝塔語言出版
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